Destined to become a homemaker in a traditional Orthodox home, Laya Martinez changed the trajectory of her life by
choosing her own path to become a successful entrepreneur and thought leader. After initially studying at Yeshiva
University to become a Hebrew School teacher, she used her experience working as a part-time administrative aide
at a software company to climb the industry’s ranks and become MasterCharge’s only female programmer at that
Laya went on to found two successful data processing companies serving Fortune 500 clients, and was
identified by the Philadelphia Business Journal as one of the top 25 Women Business Owners. She is credited with
founding the first female club (and business club table) at the Union League of Philadelphia.
Laya has three grown children and works in the Philadelphia suburbs, where she resides with her husband. As two-time
president of her local Rotary Club and a Paul Harris fellow, she regularly engages in international community service
projects. When not writing, fulfilling speaking engagements or spending time with her grandchildren, she travels
extensively throughout the world.
Laya has an indefatigable passion to move the world forward and instill warmth in the lives of others. Through her
journey, she has come to value life and joy above sacrifice. Now, after 25 years of being urged to write this book,
she is giving hope, solace and insight to others whose families have said “no.”